Corporate Affairs is seen as an expanded form of Public Relations that encompasses all communication processes and strategies to influence support, goodwill, confidence and trust of an organization’s publics. The broader purpose of the department is to provide the platform for, and project the credibility of the Institute to the general public. It mirrors organizational goals and achievements using the tools of mass media to disseminate appropriate information.
The department is the Institute’s diplomatic defence in times of crisis providing an efficient and effective platform for damage control and or, crisis management. It is the bedrock of communication between the Institute and the outside world. In brief the department is the PR arm of the institute charged with Reputation Management.
Managing corporate image and reputation of KEMRI.
To be a Global Leader in Corporate Communication and Reputation Management